Madison Insurance Company is a locally owned Kenyan composite insurer offering general, medical and life insurance products. It was started in 1988 after a successful merger between Crusader PLS and Kenyan Commercial Insurance Corporation. It has over 10 branches countrywide within the Western, Eastern, Central and Coastal regions in Kenya, this has propelled the company to over 6 Billions shillings of insurance premiums from the IRA reports.

General insurance products like car insurance, travel, domestic and personal accidents and corporate insurances for various liabilities are some of the most common. Life insurance is perhaps the strongest business line at MADISON, the most popular being the MADISON UniPlan savings plan. Among others are the schools fees plan, investment and protection plans and life assurance plans. The Madison Alpha Health insurance plan is one of the biggest medical schemes in Kenya accounting for close to KSh 1 billion of medical insurance premiums. It is an inpatient and outpatient medical insurance plan for individuals and families.

Madison is also a strong player in the asset management business in Kenya offering various investment solutions for individuals and corporates. It offers products like the money market funds and indices.

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